HubSpot by HubSpot
HubSpot is a CRM with marketing, sales, and service tools layered on top. The free CRM is a low-risk way for a small office to start tracking leads before committing to paid features.
Pricing: Freemium — Free CRM tier plus paid Hubs that scale with contacts/features.
Category: CRM & marketing
Free trial: Yes
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Semrush by Semrush
Semrush is an SEO and online-visibility toolkit for keyword research, rank tracking, and competitor analysis. A local business uses it to understand what prospective customers search for and how it ranks against rivals.
Pricing: Flat monthly — Tiered monthly plans; limited free use; see vendor pricing page.
Category: CRM & marketing
Free trial: Yes
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