HubSpot by HubSpot
HubSpot is a CRM with marketing, sales, and service tools layered on top. The free CRM is a low-risk way for a small office to start tracking leads before committing to paid features.
Pricing: Freemium — Free CRM tier plus paid Hubs that scale with contacts/features.
Category: CRM & marketing
Free trial: Yes
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Mailchimp by Intuit
Mailchimp (by Intuit) handles email newsletters and basic marketing automation. It is a familiar starting point for an office building a patient or customer mailing list.
Pricing: Freemium — Free tier plus contact-based paid plans; see vendor pricing page.
Category: CRM & marketing
Free trial: Yes
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